The government has published new guidance for employers on Covid-19
vaccination, which includes information and resources to help support staff and
promote the programme.
So, what should you do?
You catch more flies with honey than with vinegar, so adopt an open and
conciliatory approach.
Share
Share the facts about vaccination. Direct people to trusted sources of information
when they ask for more details. Share practical information about how to get
vaccinated. You speak to your employees regularly so use those media such as
newsletters, intranet, and e-mails to explain the importance of Covid-19
vaccination., as well as how and where to get the vaccine in their local area.
Here is a communication toolkit from Public Health England that will help. It includes
a question and answer document, editorial content covering essential vaccination
information, scripts to inform internal conversations, links to videos and webinars,
posters, screensavers, intranet banners and e-mail signatures.
Lead
Your senior leaders should show support for vaccination and share their
experiences. That will help to allay fears. Consider using departmental ‘champions’
to promote vaccination.
Engage
Point employees to experts and community leaders who are promoting the vaccine.
The toolkit provides links to videos and webinars with experts and leaders that you
can share with your employees.
Support
Consider allowing time off to get vaccinated. Decide whether you will pay for the
time.
These measures will be cheaper and quicker than replacing people.